Nielsen's Deirdre Thomas Moves to Dynata as CPO

First-party data company Dynata has appointed former Nielsen exec Deirdre Thomas as Chief Product Officer, with a seat on its executive leadership committee.

Dynata provides access to 70 million consumers and business professionals globally, with an extensive library of individual profile attributes collected through surveys. The firm uncovers insights, activates campaigns and measures cross-channel marketing ROI for more than 6,000 clients worldwide.

Starting on January 6th, Thomas (pictured) will report to CEO Mike Petrullo, and will play a key role in shaping product strategy and fostering innovation across the company. She spent thirteen years at Nielsen, latterly as Chief Product Officer for Audience Measurement, and earlier in a range of cross-platform and digital roles including product sales, client solutions, product, research and product marketing. She began her career as a consultant with McKinsey & Company.

'We are eager to apply Deirdre's vision, experience and focus to our core data, media measurement and activation products' says Petrullo, 'as well as our approach to research and data science. Deirdre is adept at navigating the rapidly evolving media landscape and has earned a reputation as a visionary leader in the field. Further, she is fully aligned with Dynata's unrivalled focus on quality. This is a strategic appointment for the company, and we look forward to fueling continued growth of our full product portfolio in 2025 and beyond'.

Web site: www.dynata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.