Expanded Measurement Deal for Comscore and Gray Media

Comscore has extended its partnership with US firm Gray Media, in a multi-year agreement, as the TV station group commences its use of the measurement firm's Campaign Ratings (CCR) product.

Comscore will continue as a key local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens. Cross-platform measurement solution CCR should allow Gray to offer clients in-flight monitoring and optimization of campaigns across screens. The agreement also sees Gray add more TV stations, including broadcast regional sports networks, for measurement by Comscore; and adopt its Advanced Audience solutions, including County, Automotive, Political data, and Plan Metrix.

Matt Jaquint, Senior Managing VP, Chief Revenue Officer at Gray Media comments, 'We appreciate Comscore's continued advancements in audience measurement and are pleased to roll out these solutions across more of our stations', while Comscore CCO Steve Bagdasarian (pictured) notes: 'We take pride in Gray's confidence in our advanced cross platform audience measurement solutions and are pleased to expand this important relationship'.

Web sites: www.graymedia.com and www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.