Reputation Platform Upgraded
January 23 2025
US-based Reputation, a firm helping clients to track, manage and optimize the online performance and image of their brand, has expanded its platform with new data sources and types, and says it has improved its ability to uncover 'hidden insights in today's complex consumer journey'.
The new platform boasts 'a future-ready architecture' which can manage vast amounts of data in real time, from an increasing number of sources. There are three key features:
- Local Search Insights, allowing users of Reputation Business Listings to analyse which Google search terms lead to greater listing engagement, understand competitive and geographical trends and improve their local SEO strategy.
- Item-Level Feedback , using customized survey interaction to help pinpoint products or services that have the most impact on the business; and
- AI Reputation Manager, which submits targeted queries and analyzes the sources influencing AI-generated results, to help maintain a competitive advantage in 'the era of AI-driven search'.
CEO Joe Burton comments: 'Our expanded, upgraded platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time. With these exciting new features, we're providing companies with a powerful insights engine that ultimately enables business leaders to uncover what their customers are saying about them and take actions that impact the operational goals that matter to them'.
Web site:
www.reputation.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
