Further DACH Rollout for Adsquare's Store Visit Data

Location intell specialist Adsquare has launched its Measurement solution in Austria and Switzerland, allowing the countries' advertisers to gather and analyse real-time store visit data to optimise digital campaign performance.

Adsquare is headquartered in Berlin with a global presence, and provides consent-based location intelligence for marketers to target and measure their campaigns. The company partners with the likes of Nielsen, Yahoo!, Kantar TGI and Pubmatic to help clients target and measure the success of ads.

Adsquare Measurement allows users to import real-time footfall data directly into their DSP to refine campaign performance, link media spend to actual stores visits to help assess and demonstrate impact, and optimise store visits while reducing costs. The tool is now available in 29 countries across the Americas, EMEA and Asia Pacific.

David Luchtenburg (pictured), the firm's General Manager for the DACH region, comments: 'We are thrilled to meet the growing demand for movement data in Switzerland and Austria and see this as a strong new chapter for both markets. Our Measurement solution, powered by our proprietary visit matching methodology, provides advertisers with precise and independent insights by mapping audience signals onto highly accurate 2D polygons of store locations. This unmatched precision enables brands to directly link their ad spend to store visits, optimise campaigns in real time, and maximise the impact of their investments'.

Web site: www.adsquare.com/measurement .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.