Two Appointments for BEESY

New Jersey-based pharma and CPG insights firm BEESY has recruited James Arnold as a Research Director and brought Zoé Ziani on board full-time as Senior Behavioral Science Manager.

BEESY was founded in 2018 by former Ipsos Marketing US CEO Elys Roberts, and helps clients in biopharma / healthcare and CPG markets to understand consumer decision-making.

Arnold (pictured right) interned at Maritz while graduating with an MS in Marketing Research from Michigan State University, and soon afterwards joined Sage Spring Partners, where he worked for nearly ten years as a pharma researcher, latterly at Senior Manager level. His experience includes both quant and qual methods.

Ziani (pictured left) worked in Paris as a Research Associate at global business school INSEAD for two years and then as a People Analytics Researcher at ESSEC Business School - since then she has held freelance and contract roles, including working on a contract basis for BEESY for the last nine months. A specialist in uncovering complex human behavioral insights, she brings expertise in mixed-methods research, advanced data analysis and storytelling. She holds a PhD in Organizational Behavior Studies and an MBA from ESSEC.

Web site: www.beesystrategy.com .