Kinetiq and DAIVID Team for TV Ad Impact Measures

Philadelphia-based media intelligence platform Kinetiq has announced a strategic partnership with London-based automated creative testing firm DAIVID, promising to redefine how advertisers evaluate and optimize TV advertising performance at scale.

The deal brings DAIVID's AI-powered creative testing technology - measuring attention, emotional response, brand recall and consumer intent using facial coding, eye tracking and computer vision - into Kinetiq's real-time, multi-channel TV intelligence network which includes ad tracking and audience insights. The partners say clients can now understand not just where and how their ads are seen but also why they drive engagement and action.

Kinetiq CEO Kevin Kohn (pictured top) comments: 'For years, advertisers have had to rely on fragmented data to assess ad effectiveness. This partnership changes that. By integrating creative quality with real-time ad tracking, we provide a complete view of TV advertising performance - helping brands maximize their media spend and optimize creative impact like never before'. DAIVID Chief Exec Ian Forrester (pictured below) says the deal marks 'a new era in TV advertising measurement', and explains: 'Better creative drives better results, and by connecting delivery metrics with creative impact, we're empowering brands to make smarter, faster decisions - optimizing their creative effectiveness and maximizing their TV investments'.

The partners can be found online at www.kinetiq.tv and www.daivid.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.