KJT Launches AI Solution Suite Sparq Intelligence

US-based healthcare consulting firm KJT has launched Sparq Intelligence, a new suite of decision-making solutions including AI moderation and digital twin modeling.

Rochester, NY-based KJT Group was founded in 2007 and is owned by its staff, who number more than 50 full-time across the US. Last week the firm appointed former Human8 MD Katherine Ephlin as Research EVP.

Sparq is launched as an independent brand with its own web site, and aims to provide brand teams with fast, actionable insights tailored to their unique needs without sacrificing the necessary rigor and thoughtfulness. The suite aims to focus on 'amplifying the human story behind the data', and at launch includes two solutions: Connection, which uses AI-driven interviews to uncover 'fast, candid insights from stakeholders'; and Prediction, which taps digital twin modeling to extend primary data, enabling better foresight and decision-making.

The firm says time to insight is 'as little as a week or two', but stresses that both solutions are 'grounded in the best practices of traditional market research'.

Web sites are at www.sparqintelligence.ai and www.kjtgroup.com , and the firm is led by CEO Michaela Gascon (pictured).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.