dunnhumby and Synerise Team for Real-Time Retail Data

Customer data pioneer dunnhumby has announced a strategic partnership with Krakow, Poland-based predictive analysis and real-time decision support firm Synerise.

dunnhumby's Customer Data Science Platform combines technology, software and consulting to help business improve customer experience 'in-store, offline and online'. The firm employs more than 2,500 experts in offices throughout Europe, Asia, Africa and the Americas. Its new partner Synerise offers an SaaS platform allowing organizations to store, process and analyze data in real time, using AI to personalize experiences, predict future trends, and optimize business operations.

The firms say the new partnership will allow retailers and brands to seamlessly connect multiple data sets and customer touchpoints, predict outcomes and make better decisions across personalisation, loyalty, pricing, promotions and retail media. The deal brings together dunnhumby's deep customer insight expertise and solutions with Synerise's cutting-edge real-time behavioural AI-models and workflow automation.

dunnhumby CEO Josh Bottomley (pictured) comments: 'As AI and technology become increasingly pervasive, we are strengthening our ecosystem with partners that supercharge our science and help our clients put their customers at the heart of every decision and experience. This partnership with Synerise further reinforces our leadership in the customer science landscape'. Jaroslaw Krolewski, his opposite number at Synerise, says 'dunnhumby is a company we have always studied and admired... To partner with dunnhumby to use real-time AI to predict the behaviour of people and machines, and to act instantaneously, is very important for us'.

Web sites are at www.dunnhumby.com and www.synerise.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.