Senior Qual Hire for Behaviorally

Behaviorally has appointed former CMB and MarketCast researcher and experienced Moderator Lauren Simoes as a Qualitative Director, based in New York.

Behaviorally offers insights and software focused around consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics. A year ago it launched a packaging insights platform called GLADYS, which uses a real-time collaboration feature to deliver behavioral qual intelligence for rapid analysis from any location.

Simoes (pictured) brings eighteen years of MR experience, including six as a Qualitative Project Director at Perception Research Services and two and a half as a Moderator at Nielsen. Since 2018 she has worked at The Harris Poll, spent two and a half years as a Qual Director at Chadwick Martin Bailey (CMB), and most recently two years as a Qualitative Director and UX Moderator at MarketCast.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.