New President for Symmetric

In Texas, sampling specialist Symmetric has announced the appointment of former PureSpectrum VP Arianne Larimer as company President.

Symmetric is a division of marketing research and analytics firm Decision Analyst Inc., which specializes in strategy research, new product development, ad testing and advanced modeling to support marketing decisions. Symmetric was set up eight years ago to sell sample from the parent company's various consumer and b2b panels to both MR firms and end clients.

Larimer (pictured) was one of the first employees of sample marketplace PureSpectrum, latterly serving as VP of Client Development, leading the firm's largest sales region. Earlier she worked in sales for programmatic research tech firm Lucid, sold to Cint in 2021, and at video analytics company Voxpopme. She is a native of New Orleans, and holds a Bachelor of Science degree in Psychology and a Bachelor of Arts Degree in Spanish from Tulane University.

In her new role, her key responsibilities are maintaining the firm's quality standards and driving growth.

Web sites: www.symmetricsampling.com and www.decisionanalyst.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.