Sports Fan Data Partnership for Wiland

Intent data firm Wiland has partnered with sports customer data platform StellarAlgo to offer enhanced fan intelligence and engagement capabilities for sports organizations, based on Wiland's recently launched FanSignals product.

Wiland offers data and audience products founded on what it describes as 'the largest set of detailed, individual-level spending signals ever assembled' - analysed by an AI-enabled response prediction platform to inform targeting and decision-making. The firm recently launched FanSignals to help professional sports teams, leagues and entertainment organizations understand, engage and monetize their fan base. Its new partner StellarAlgo serves more than 200 major and minor league sports properties across North America with a platform for viewing and acting upon fan data to drive engagement, revenue and sponsorship. Features include AI-based prediction of 'fan opportunities' via the identification of 'ideal audiences' for targeting with select offers.

With the partnership, FanSignals will use aggregated data from billions of transactions to provide StellarAlgo with insights into professional sports fan demographics, spending patterns and engagement preferences, to enhance fan profiles. Integrating this into StellarAlgo platform will offer sports clients tools to enhance fan loyalty via personalized campaigns; boost ticket and merchandise sales by understanding fan spending habits; and expand audience reach by identifying and engaging untapped fan segments.

Vince Ircandia (pictured), CEO of StellarAlgo comments: 'FanSignals enriches our ability to help sports organizations better understand their fans and deliver more targeted, personalized offers. This integration enables our clients to build stronger fan relationships and unlock new revenue opportunities through data-driven engagement'. Wiland's VP of Sports and Entertainment Andre Murphy adds: 'Our strategic partnership with StellarAlgo makes data more understandable and actionable. This is a big win for every Sports League, Club and Corporate Partner'.

The partners can be found on the web at www.wiland.com and www.stellaralgo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.