West Coast Launch for Healthcare Marketing Firm FLEX

In San Francisco, a new agency called FLEX Marketing has launched, promising to modernize healthcare marketing with an offer that includes research, strategic planning and analytics / reporting.

FLEX will offer agile strategic and creative solutions designed to enhance market impact and maximize brand potential, for pharmaceutical, biotech, medical device, diagnostic and health technology brands. The company's founders are Adam Gelling, Amber Rogers, Jason Luis and Michelle Green, all of whom have previously worked at insight-driven healthcare marketing agency Inizio Evoke.

The new firm will 'use streamlined processes to uncover actionable insights that guide brand strategy and decision making', and use 'data-driven insights and performance tracking to optimize ongoing marketing efforts'. It will also help clients to develop tailored strategic plans to meet brand objectives, help them shape market positioning and perception, and partner to deliver creative solutions designed to 'engage and resonate across target audiences'.

'The healthcare marketing landscape is at a critical turning point' says Gelling. 'As the big networks seek to increase their revenue and capabilities through acquisition, the result is often a diluted service offering with large teams of junior staff in overlapping roles, which doesn't produce the best work or consistent output. These larger teams that bill by the hour are also disincentivized to leverage the efficiencies inherent in emerging AI technologies. At FLEX, we deploy custom teams and technology with a next-generation vision. We're committed to creating customer-centric, scalable experiences that enhance what healthcare brands can achieve and at a significantly lower cost'.

Web site: www.flexagency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.