AI Platform Launch for ThinkAnalytics

ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has launched a platform called ThinkMediaAI, bringing together content monetization, contextual advertising, content curation and content bundling for video service providers.

The firm combines intelligent search and media content recommendations in its Think360 product suite, allowing video service providers, studios, broadcasters and media companies to deliver personalized content, viewer insights and audience monetization to more than 85 TV operators worldwide. Joint headquarters are in London and Los Angeles.

The new ThinkMediaAI platform builds on more than two decades of work in AI innovation, the firm says, and provides an all-in-one solution to video providers' critical challenges, 'from discovery and personalized recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment'. These services are underpinned by AI-powered personalization and first-party data enrichment.

Chairman & CEO Eddie Young (pictured) comments: 'ThinkMediaAI is an investment that drives subscriber satisfaction and growth, reduces vendor complexity, drives operational efficiencies, and creates new monetization opportunities through innovative applications of AI trained on massive datasets'.

Web site: www.thinkanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.