SocialChain Launches Data-Driven Strategy Business

UK-based social media marketing agency SocialChain has launched a new business called StrategyChain, to be led by Group Strategy Director Ric Hayes, and offering real-time social media insights to help drive brand strategy.

As reported on news web site https://uk.themedialeader.com , the new company will have four core services: brand strategy, communications strategy, product innovation and business transformation. The first of these will aim to keep brands 'nimble' using real-time insights and continuously updated social brand resources, while the second will make use of social listening and A/B testing to help clients refine their omni-channel messaging.

The product innovation offer will offer social media-based real-time testing and learning for products, including focus groups of existing and potential consumers; while business transformation will help brands to 'overhaul their organisational process and culture' to become more 'social-centric' and make faster decisions.

Hayes (pictured) told The Media Leader 'Our strategy team has been helping clients harness social to drive marketing and business outcomes for years, with the most success coming from brands built from social out', and said many companies 'enter social without knowing what their value exchange is going to be', and therefore fail to activate their brand 'as effectively as they could'.

On LinkedIn the company, which has been part of marcoms firm Brave Bison for two years this month, stated: 'StrategyChain is much bigger than a social strategy consultancy. It's a complete business transformation partner, offering a forward-thinking approach to marketing and brand building that puts social where it should be: at the heart of your business...Combining the rigour of marketing science and business transformation with the immediacy of social signals, our award-winning strategy team will help you craft brand, communications, product and innovation strategies from social out. Then we'll set you up to deliver and scale them effectively'.

The company formerly launched a market research consultancy called Social Chain Data, which appears to have shuttered.

Web site: www.socialchain.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.