B2B Content and Data Firms Unite under Audience Plus Name

B2B marketing firm Audience Plus has been acquired by Indianapolis-based B2B content platform The Juice, with the combined company led by Juice founder and CEO Jonathan Gandolf but set to operate as Audience Plus.

The Juice, which was launched in 2021 out of venture firm High Alpha, connects B2B marketers with an audience of more than a hundred thousand professionals to improve the content experience. AudiencePlus, which is also a High Alpha company, helps marketers to build their media offering with the help of audience data.

The firms say the combined company continue and accelerate their ambition to modernize the B2B marketing playbook, allowing brands to publish multimedia content, distribute it to engaged, targeted audiences and access data that tracks performance at every step of the B2B marketing process, from creation to attribution.

Gandolf (pictured) comments: 'AudiencePlus and The Juice are solving a persisting problem for marketers in different, yet complementary, ways. Not only did a partnership become obvious, but we recognized a larger opportunity to accelerate our shared vision that involved one product and team. The combined product will allow marketers to return to creating content that resonates with humans, not algorithms'. AudiencePlus CEO and founder Anthony Kennada adds: 'We've both built a powerful product and network that multiplies in impact when brought together. The Juice team has an exciting vision for audience marketing, and I'm excited to help them usher in this future for our customers'.

Web site: www.audienceplus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.