Jha Leaves BARC for NielsenIQ Client Ops Role

Dolly Jha has joined consumer intelligence giant NielsenIQ as Client Operations Leader for APAC, after around two years as Chief of Product and Research for audience ratings body BARC India.

NIQ (previously NielsenIQ) grew out of the ratings giant's sister firm Nielsen Connect, formerly its Buy division. It is in the process of integrating with GfK, after the two firms completed a merger in 2023. The combination creates a company with operations in more than 95 countries measuring 97% of the world's GDP, and nearly 25,000 clients, offering 'the Full View' of stores and consumers.

Prior to BARC, Jha (pictured) worked for the other half of what was once Nielsen, Nielsen Media, for thirteen years, latterly as its MD in India. While at the firm she led large audience measurement programmes for multiple industry bodies, and launched a number of digital measurement solutions in the country. Earlier in her career she worked for IMRB in two spells - Group Business Director and Consumer Research Manager - and in between (2003-2006) for ITC Foods as Head of Consumer Insights. She holds a Postgraduate degree in Management from IRMA.

Web site: www.niq.com .