LiveRamp Debuts Cross-Media Intelligence Solution

In San Francisco, data collaboration platform LiveRamp has announced the launch of Cross-Media Intelligence, which promises to improve marketers' measurement and optimization of ad campaigns across devices and locations.

Available in the LiveRamp Data Collaboration Platform, the new solution offers unified, deduplicated reporting across screens and platforms and allows marketers to collaborate across all their partners and datasets in one place.

Features include 'unprecedented campaign visibility' in a clean room environment via the firm's network of collaboration partners and its comprehensive integration with publisher networks, DSPs and log-level data; quicker, more actionable measurement by means of pre-configured workflows, templates and automated tools for data preparation; and customizable reporting, which seamlessly accommodates their preferred media tactics, creative variations, and campaign objectives, for rapid campaign adjustment and optimization.

'Marketers have struggled with outdated measurement techniques, panels, or other fragmented datasets, leading to gaps in visibility and misaligned investments', according to the firm's Chief Product Officer Kimberly Bloomston (pictured), 'but Cross-Media Intelligence solves these longstanding challenges'.

Web site: www.liveramp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.