Eleven Promotions at Verve

In London, Verve has announced eleven promotions, including those of Peter Latham, Sanne van der Steeg and Jamie Lyle to serve as Directors.

Founded in 2008 as a pioneer of community panels, Verve has evolved a cultural intelligence offering, invested heavily in AI, and now describes its promise as AI-Powered Insight, Grounded in Human Truth. Earlier this week it announced a partnership with financial literacy platform and panel operator Prograd, to help boost Gen Z membership within the Verve CoLab data quality and sustainable research initiative.

Latham (pictured) joined the company three years ago from InSites Consulting (now Human8) and has played a significant role in developing the culture and trends and AI futures offer, delivering projects for clients such as Samsung, Nationwide and The Royal Mint. In his new role he will continue to drive innovation in AI-powered research methodologies and deepen Verve's capabilities in blending AI with human expertise.

Former Thinks Insight researcher van der Steeg has been instrumental in major strategic projects for clients including Principality Building Society and Cadent, both finalists in last year's MRS Awards. Lyle, who joined Verve in 2018 from Maru Group, will continue to drive growth for key client accounts.

Also promoted in the consulting team in the London and Manchester hubs are Carla Berzolla, to Associate Director; and Jay Daniells and Alice Virgo, to Senior Consultant.

Samuel Winterbottom moves into the new tech and services platform Verve Vero as an AD responsible for client success, including the smooth delivery of Verve Intelligent Personas.

In the Operations team, Ani Gherghel and Elena Diaconu are promoted to Senior Project Managers, and Darius Comanescu to Senior Scripter.

Charlotte Whittle has been promoted to Marketing Manager after two years at Verve, and will continue to support proposition development and strengthen the Verve brand.

Andrew Cooper, Verve founder and CEO, comments, 'These promotions reflect Verve's ongoing commitment to talent and innovation as we continue to push the boundaries of AI-powered consumer and cultural understanding'.

Web site: www.addverve.com .