Funds for Sponsorship Analytics Firm SponsWatch

Stockholm-based sponsorship analytics company SponsWatch has received EUR 1m in seed funding, with which to scale its operations and enhance its products.

SponsWatch, which was established in2021, uses proprietary AI and machine learning software including computer vision tech and social media listening to analyse video, image, audio and text content, and gauge sponsorship impact across TV broadcasts, social media, web sites, podcasts and web radio. Its platform incorporates real advertising costs, net reach, audience attention spans and engagement metrics, to help teams, leagues and sponsors maximise logo exposure, optimise sponsorship strategies and accurately measure ROI.

The round was led by node.vc, with participation from Venrex, and node.vc partner Mårten Skogö will join the SponsWatch board.

Mauricio Torres (pictured), founder and MD of SponsWatch and a veteran of SSI, comments: 'Traditional sponsorship valuation methods fall short in this digital age as they fail to reflect real-world costs and true audience engagement. Understanding real media value is no longer optional - it's essential. Sponsorships today are about more than visibility; they're about impact and engagement. Our mission is to provide clients with the insights they need to maximise sponsorship effectiveness and succeed in an evolving media environment'.

The firm is online at www.sponswatch.com . Thanks to www.eu-startups.com for some of the above.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.