Senior Hires for Australia's Honeycomb

In Australia, MR and behavioural science agency Honeycomb Strategy has appointed Keanu Giummarra as Strategy Director and Benjamin Barlow as Senior Strategy Consultant. The firm says the appointments reflect strong client growth and expansion plans.

Cremorne, Victoria-based Honeycomb is a full service agency helping clients to grow and transform using behavioural science, qual and quant research.

Giummarra (pictured top) joins from Jigsaw Research in the UK where he has spent the last year as a Research Director. Earlier he worked for Australian insight agency Nature as an AD, and at analytics service Solucio as a Management Consultant. He is also an experienced football coach, holding various roles across the A-League, National Premier League Australia and Football Australia. In his new position he will serve as project lead on quant projects across APAC, reporting to Managing Director John Bevitt.

Barlow (pictured below) joins from The Lab Insight & Strategy, where he started as an intern in 2021 and has since worked as a Consultant across sectors including retail, FMCG, sport and financial services. In his new role he will work in Honeycomb's qual research team and report to Senior Strategy Director Sonja Ryals.

The firm is also launching a brand refresh, its first since being founded in 2016, and has recently been certified as a B Corp Certification following a rigorous two-year vetting process. Company founder Renata Freund says: '2025 is shaping up to be a significant year for Honeycomb and both Keanu and Ben are a critical part of our business plans. We want to ensure we're always bringing the latest and greatest thinking to Honeycomb - appointing senior team members with experience globally is an intrinsic part of our growth strategy'.

She adds: 'Keanu is an outstanding addition to our senior quantitative team, bringing extensive expertise and proven capabilities that will enhance our client partnerships... Ben is a quick thinker, a well-rounded moderator and has grown quickly during his time in the industry. He rounds out our ability to deliver best-in-class qualitative research and behavioural science to our clients'.

The firm is online at www.honeycombstrategy.com.au .