Glimpse Rebrands as Panoplai, Unveils New Platform

In New York, AI-based research and analytics firm Glimpse has rebranded as Panoplai, at the same time launching an 'enterprise-grade' all-in-one platform gathering and analysing insight from multiple data sources, including legacy research and other business data.

The firm offers a self-service research and analysis platform in addition to a full suite of consulting, survey design and analysis services. Its software began life in 2021 as an AI-powered survey tool with a focus on language, emotion and sentiment at scale, and has evolved into a full market and audience intelligence platform. Functionality includes helping clients to pull in fragmented data from disparate sources including internal reports, legacy surveys, social conversations and customer feedback; and convert it into a structured, indexed and searchable system for real-time decision-making.

The company says the rebrand reflects 'a fundamental shift: from offering quick snapshots of consumer sentiment to providing a panoramic, AI-powered view that supports marketing, product innovation and strategic planning at the enterprise level'. Client firms can upload, clean and integrate surveys, NPS scores, brand trackers, social listening data, qualitative research, and their own documents into one searchable, AI-powered repository. Features include conversational AI analysis, 'meaningful' visuals, AI-powered digital twins and synthetic respondents simulating real audience segments.

CEO Neil Dixit (pictured) comments: 'Most enterprises have a wealth of data and research, but it's scattered across different teams, tools and formats - making it hard to access and even harder to use. Panoplai changes that by bringing everything together into a living, evolving research environment. Instead of outdated reports, users get a dynamic system that answers their questions, compares sources and helps them act'.

Web site: www.panoplai.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.