Partnership for NIQ Brandbank and RangeMe

NIQ Brandbank, a division of the consumer intelligence giant which offers product attribution and omnichannel content solutions, has announced a collaboration with product discovery platform RangeMe, to enhance the visibility and accessibility of wellness-driven products.

Brandbank, acquired by the then-united Nielsen in 2015, provides digital product content solutions to help clients optimise omnichannel shopping experiences. The unit draws on Nielsen's 25 years of experience in the field and operates in 39 countries, partnering with more than 52,000 brands and more than 700 retailers, as well as wholesalers across the globe.

The new deal brings the firm's verified product data and advanced attribution capabilities together with RangeMe's retail and brand network, and promises to help retailers and buyers easily identify and source products that meet evolving shopper health trends - including Gluten-Free and No Sugar Added categories.

The firms says the combined offer will include Enhanced Wellness Filters, allowing users to search for and source products efficiently based on precise wellness attributes; more accurate terms and classifications to home in on exactly the right products; enhanced retailer assortment capabilities to help identify and stock products that match customers' dietary and lifestyle preferences; and verified product claims, using NIQ Brandbank's rigorous data validation process, and reinforcing shopper trust.

Vir Satyan, Senior Vice President, Supplier Success at RangeMe, says working with Brandbank helps ensure that wellness-driven products are accurately categorized and easily searchable, allowing retailers to 'confidently stock products that meet consumer demand for transparency and health-conscious options'. Joshua Walker (pictured), NIQ Brandbank's VP North America adds: 'By combining our verified product attribution with RangeMe's powerful discovery platform, we are making it easier for retailers to find and stock the right products while giving brands a competitive edge in reaching their target buyers'.

The partners are online at https://nielseniq.com/global/en/landing-page/brandbank and www.rangeme.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.