Healthcare Marketing and Insight Firm Kadiko Acquired

In California, healthcare and life sciences marketing and communications platform Supreme Group has acquired brand strategy and creative agency, aiming to strengthen its delivery of data-driven marcoms, AI-powered insights and creative solutions. Terms were not disclosed.

Kadiko was founded by John Assalian, founder of b2b marketing firm Viewstream, and branding and comms exec Paulo Simas, and offers healthcare brands solutions for creative impact, customer engagement and measurement of results. Following the buy, the firm will continue to function as a standalone organization with its leadership team in place.

Supreme Group CEO Tom Donnelly comments, 'In a short period of time, Kadiko has set itself apart by combining strategic creativity with AI-driven insights and digital innovation. Their approach strengthens how we help healthcare and life science brands differentiate, engage, and grow in an increasingly complex landscape'.

Simas says Supreme Group is 'an impressive collective of agencies at the forefront of the convergence of creativity, AI and analytics'.

Web sites: www.supremegroup.ai and www.kadiko.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.