One Minute to Midnight Grows London Team

In the UK, insight business One Minute to Midnight has appointed Darius Lacey as Senior Research Executive.

One Minute to Midnight was founded in 2016 by Paul Laver and Douglas Dunn, and focuses on what it calls 'the 4 Dimensions of being Human' - actions, emotions, thoughts and values - to deliver an understanding of how people feel about a brand and how they behave towards it. In addition to Central London, the firm now also has an office in New York.

Lacey has worked at The Good Side, Truth Consulting and Criteria Fieldwork since graduating from the University of East Anglia in 2021 with a BA in International Development with Anthropology.

'We're thrilled to welcome Darius' says Senior Research Manager Shems Ghali. 'With a deep passion for youth and culture, he brings fresh perspectives and invaluable expertise. We know his creativity, energy, and curiosity will be a perfect fit and we couldn't be more excited to have them on board'.

Web site: www.oneminutetomidnight.life .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.