Cinelytic Buy Adds Audience Analysis Tools

In Los Angeles, entertainment industry content intelligence platform Cinelytic has announced the acquisition of Jumpcut Media, which provides AI-driven IP management and audience analysis tools. Terms were not disclosed.

Cinelytic says the buy cements its role as a comprehensive solution for optimizing decision-making and productivity across the entire filmmaking value chain. Its products include AI-powered scripting tool Callaia; Cinelytic, which provides revenue forecasting, talent analytics and optimization of distribution strategies; and RightsTrade, which is used for evaluating, screening, buying and selling content rights. Clients include major Hollywood studios.

Jumpcut's AI-powered IP management & evaluation platform is based around flagship product ScriptSense, whose AI-assisted chat, version comparison and budgeting breakdown tools allow entertainment professionals to organize and analyze creative materials with greater speed. The firm's software has been used by more than 400 studios and agencies to assess and manage more than 10,000 film and television projects. This and another tool, SocialSense, will now be integrated with Cinelytics' platform to provide clients with insights into content development, audience alignment and market potential, in real time.

Tobias Queisser (pictured), co-founder and CEO of Cinelytic comments: 'We recognize the challenges studio executives are facing today, from budget constraints to navigating evolving market dynamics. Our AI solutions provide the critical business insights and productivity tools needed - without impacting the creative process. Cinelytic sees AI as a utility that closes the gap between business strategy and creative vision, ensuring that great storytelling reaches its full potential'. Jumpcut founder and CEO Kartik Hosanagar adds: 'We are thrilled about the potential this combination unlocks and are excited to take our products to the next level. Our mission has always been to help creative execs discover and de-risk bold and creative ideas'.

Web site: www.cinelytic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.