Environics Appointments Boost Privacy and Compliance

In Toronto, Canada, marketing and analytical services company Environics Analytics (EA) has announced the appointment of Amanda Maltby as Chief Privacy Officer and the promotion of James P. Smith to Chief Compliance Officer, effective mid-April.

EA was established in 2003 and uses data, analytics and proprietary software platforms including ENVISION and SPOTLIGHT to help clients with consumer profiling and segmentation, media planning and execution, trade analysis, merchandising strategy and decisions on site location. Just under a year ago it announced a deal making it the sole provider in Canada of the products and services of data collaboration platform LiveRamp.

The company says the appointments underline its commitment to protecting personal privacy and promoting 'best-in-class' corporate risk practices.

Maltby (pictured above) has spent the last eighteen years at Canada Post, most recently as Chief Privacy Officer, and has in-depth experience in privacy data protection and information governance from both the public and private sectors. Earlier in he career she worked in senior roles at Ipsos Public Affairs and the Canadian Marketing Association, and before that she was employed at the Federal Departments of Foreign Affairs and Finance.

Smith (pictured below) has worked at EA for around nine years, managing compliance, risk, privacy, data security, corporate governance, disaster recovery and related staff training. In addition to leading EA to become one of the first companies globally to be awarded the ISO Privacy by Design designation, ISO 31700, he has steered it through annual third-party audits for data security, including SOC1, SOC2, HIPAA and TRUSTe. Before joining the company he held management IT and consulting positions with companies including HBC, RBC Insurance and Canada Post. Maltby's appointment will allow Smith to focus his attention on the increasingly complex areas of compliance and risk.

'EA is significantly strengthening its industry-leading focus on privacy protection and its senior management team with these two appointments' says Jan Kestle, EA's founder and President. 'By welcoming Amanda - a recognized privacy expert across all economic sectors - to lead on privacy, EA can expand its thought leadership on how personal privacy protection can work very successfully with data-driven decision-making. At the same time, this means that James can now focus on core corporate adherence and safeguarding processes, which are especially important as EA experiences significant growth and expands into such areas as data collaboration services'.

The firm, which is now owned by Bell Canada, is online at www.environicsanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.