Rebrand for British Insight Firm

Warwickshire, UK-based insight agency Two Ears One Mouth has rebranded as Sparkminds, seeking 'a stronger way to reflect its offer'.

The agency, which was founded in 2009 and provides brand tracking, market segmentation, proposition and creative development research, both B2B and B2C, will continue to work from its newly refurbished HQ, with no changes to its ownership or corporate governance. The firm is managed by agency partners Cat Harwood and Duncan Nealon (pictured), achieved B-Corp accreditation in 2024 and works for clients including Center Parcs, HSBC, Google, PepsiCo, JD Sports Group, Pets at Home and The National Lottery.

Sparkminds offers a number of tools including proposition development solution Brandrocket, brand tracker Futuretrack and campaign monitoring and assessment solution Illumisight.

CEO Nealon comments: 'Clients come to us because we combine the smartest consultancy minds in the industry, with a flexible agency framework that enables the team to get very close to clients, and provide considered strategic recommendations, that spark positive commercial change. The new name simply better reflects who we are and what we do: we are a team of very bright minds and we spark the minds of our very smart clients'.

The firm is online at www.sparkmindsinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.