Retail Data Partnership for Stackline and Redslim

Seattle-based Stackline, which provides retail intelligence and data-driven commerce solutions, has partnered with data management company Redslim to offer global CPG and CHC brands with 'a high fidelity, 360-degree view of category performance'.

Stackline offers a full funnel connected commerce platform tracking sales volume, traffic and conversion rates across Amazon and other major retail ecosystems, and outputs market insights, revenue metrics and behavioral data to help clients optimize product listing and performance. The firm was founded in 2014 and employs more than 250 professionals.

Redslim is based in Switzerland and helps clients in the CPG and consumer healthcare sectors across more than 55 countries realize the full ROI of their market data, bringing together unstructured and fragmented data and transforming it into ready-to-use data sets, for insights on commercial performance, market shares, marketing, innovation and pricing.

The new partnership integrates Stackline's intelligence into centralized analytics systems, bringing together online and off-line data, giving broad visibility into online and omnichannel dynamics including market performance and competitive intelligence. Mitch Keidan, VP of Strategic Partnerships at Stackline comments: 'By embedding Stackline's intelligence into Redslim's systems, we're unlocking new ways for brands to maximize their data's potential and fuel smarter, faster decisions'.

Marta Battiston (pictured), Chief Strategy Officer at Redslim, adds, 'By integrating Redslim's harmonized syndicated market data with Stackline's omnichannel and retail intelligence, we're bridging critical data gaps and empowering brands with a truly comprehensive solution for strategic decision-making'.

The partners' home pages are at www.redslim.net and www.stackline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.