Platform Upgrade for Attest

Consumer insights platform Attest has launched a new solution for research among current and potential customers, providing analysis of the results side by side.

Attest was founded in 2015, is headquartered in New York and London, and aims to make regular consumer research simpler and more affordable for brands. Its offer includes access to more than 150 million consumers in 59 countries, and the firm has raised $85m in venture capital to date, from investors including Schroders and NEA. CEO Todd Latham, who joined the firm four months ago, is pictured.

The new solution is intended to highlight differences, minimise risks and spot opportunities. Specifically, the firm says users can 'derisk' product launches by assessing their likely reception among current and target customers; test how ad campaigns will move the needle for brand awareness and market share, and thereby optimize ad spend; enhance category analysis to spot new ways to boost expansion while keeping current customers onside; and ensure that branding addresses both customer retention and addition.

The upgrade follows recent additions including multi-market research, monadic testing, AI summaries, and interactive storytelling features.

The firm is on the web at www.askattest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.