Relo Taps NVIDIA's AI to Enhance Sponsorship Analysis

Sponsorship analytics platform Relo Metrics has integrated technology from AI chip leader NVIDIA into its Relo Census and Relo Edge solutions, including computer vision, AI-driven automation and real-time analytics.

Relo was previously known as GumGum Sports, and helps clients to track sponsor exposure across live broadcasts, social media and streaming platforms, delivering insights through a single solution platform. Census was launched in the autumn of 2023 and allows stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence.

The company says its collaboration with NVIDIA, announced at the latter's current GTC 2025 conference, accelerates the deployment of AI-powered sponsorship intelligence for brands, media companies and rights holders, enabling real-time, data-driven decision-making across the sports ecosystem.

Relo CEO Jay Prasad (pictured) says the company is now using NVIDIA NV-CLIP NIM microservices to track, analyze and optimize sponsorship visibility through an advanced multi-modal AI model across various sports leagues and media environments. This allows for Automated Logo Detection on everything from stadium signage to athlete apparel; AI-Driven Impact Measurement using deep learning models to assess brand visibility and ROI; and Advanced Video Summarization & AI Agents to move beyond 'traditional' dashboards and automate insights and next-best actions.

'We are in the midst of a major AI transformation in sports' says Prasad (pictured). 'This isn't just about improving sponsorship measurement, it's about redefining how brand value is tracked, quantified and monetized at scale. By accelerating our patented AI-driven computer vision and sponsorship analytics with NVIDIA AI, we are unlocking unprecedented speed and efficiency in data processing, real-time valuation, and automated sponsorship asset optimization'.

Web site: www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.