Yottaa Buys to Enhance Digital Experience Monitoring

US-based digital experience solutions firm Yottaa has acquired Vancouver, BC-based SpeedSense, which offers web performance consulting including the Sensai performance monitoring and optimization solutions.

Led by CEO Mike Dickerson (pictured) and headquartered in Waltham, MA, Yottaa provides digital experience monitoring and optimization solutions which it says capture 'the full impact' of site performance on eCommerce revenue - helping clients to drive conversions and boost online sales. SpeedSense, established in 2019, partners with major retailers and digital agencies to enhance user experience and improve eCommerce outcomes, and Yottaa says the acquisition will significantly enhance its own Web Performance Cloud and Web Performance Services offerings.

The addition of SpeedSense's Sensai technology will allow brands to measure revenue impact across the entire customer experience, rather than 'fragmented insights on an application-by-application basis', according to the firms. Specifically, Yottaa says that 'traditional industry-standard tools like Google Lighthouse... rely primarily on lab-based testing that often misses key nuances in real-world user experience'. By contrast, 'SpeedSense's proprietary Site Speed Health score complements Yottaa's real user monitoring (RUM) - which delivers unsampled data across all browsers, not just Google Chrome - and third-party Performance Impact Rating (PIR), providing deeper and more actionable performance analysis'.

In addition, Yottaa says the arrival of SpeedSense's experts will significantly expand the strategic capabilities of its Web Performance Services division. 'At Yottaa, we believe web performance isn't just about faster page loads' says Dickerson, 'it's the ultimate revenue lever. By uniting Yottaa and SpeedSense's technologies and incorporating their proven web performance consulting practice into our, we're giving eCommerce teams the tools and insights they need to turn speed into a competitive advantage'. Shawn O'Neill, founder and CEO of SpeedSense, adds: 'Most brands don't have the resources to build an enterprise-level web performance function in-house. By joining forces, Yottaa and SpeedSense are delivering a first-of-its-kind solution that blends advanced real-user monitoring, edge acceleration, and third-party management with hands-on developer expertise and behavioral insights from Sensai'.

Web site: www.yottaa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.