InsightsNow Hires to Boost Innovation Offer

Behavioral research and strategy firm InsightsNow has recently appointed Nicole Milsap as Solutions Architect.

US-based InsightsNow was founded in 2003 and combines custom, collaborative insight solutions with proprietary behavioral frameworks to help clients with marketing, branding and product development. In October, the firm was awarded a patent for its Implicit/Explicit Test, which assesses consumer responses to messages or experiences and categorizes them as system 1 or system 2.

Milsap brings more than 25 years of experience in the CPG industry, focused on the development of products and packaging in the food and beverage sector and the challenges involved in bringing them to market. She holds a BS in Chemical Engineering from the University of Illinois. In her new role she is developing a 'radically new' approach to designing complex innovation strategies for CPG manufacturers, aiming to enhance the ease and speed of implementation for consumer behavior and consumer-driven innovation initiatives.

'We are thrilled to welcome Nicole as our new Solutions Architect,' says Chief Research Officer Greg Stucky. 'Her expertise in innovative solutions and passion for behavioral research align perfectly with our mission to drive insights and push the boundaries of what our clients can achieve.'

The firm is online at www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.