Orchard Gears Up for Growth with Senior Hire

In Chicago, social media-based product and message testing specialist Orchard has appointed Ini Inyang as Account Growth Director, as it looks for rapid expansion on the back of a recent round of investment.

Orchard was founded in 2018 and uses behavioral data and predictive analytics to guide clients. Its offer of 'testing in the wild' promises to get brands 'as close to real consumer mindsets as possible', for faster and more confident marketing decisions. At the end of last year it secured an unspecified amount of investment from Thornapple River Capital, for use in accelerating its growth, enhancing the speed and accuracy of its analytics offerings and Orchard Index scoring algorithm, and developing new solutions.

Inyang (pictured) brings a decade of experience in MR and consumer insights, with expertise spanning healthcare, CPG, financial services, health tech, professional services and hospitality. Her strong client side experience includes roles at Procter & Gamble, The Heineken Company, The Clorox Company, Store No. 8, and most recently Lucky Beard where she was Global Head of Research and Insights. In her new position, she will play a key role in driving client partnerships and fostering business growth.

CEO and President Rashed Chowdhury comments: 'Ini's deep industry expertise and strategic insights make her a perfect fit for Orchard as we scale our business and redefine how brands understand consumer behavior. Her ability to translate complex market dynamics into actionable strategies aligns perfectly with our mission to deliver cutting-edge research solutions.'

Web site: www.orchard-insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.