MRC Approves Comscore's 'Households With' TV Metrics

Comscore has received MRC accreditation for a household-level TV measurement service. The award specifically covers the firm's household, age and gender 'households with' demographics, in its national and local TV Time-Based Grid reports.

Comscore says it 'remains' the only measurement service to be accredited by the MRC in all 210 local markets based on big data device tuning measurement. According to CEO Jon Carpenter (pictured): 'This MRC accreditation reinforces Comscore's leadership in big-data measurement and sets us apart in today's evolving multi-currency TV landscape. By leveraging big data from the local level up, we're delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business.'

MRC CEO and Executive Director George Ivie comments: 'We greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender 'households with' data. This recognition signifies this National and Local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics.'

Home page: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.