New AI-Based Phebi Tool Tracks Nonconscious Emotion

Voice analysis software firm Phebi has announced an upgrade, including the addition of a genAI Co-pilot which the firm says analyzes both what people say and their nonconscious emotions while they speak.

Phebi combines voice tech, behavioral science expertise and AI to analyse the content, tone and now underlying emotions of conversations, for use in qual and quant health, customer experience and other market research. The software, which functions as an add-on to popular survey platforms for audio and video data collection, decodes voice signals in real time as people speak, applying behavioral science to gauge the real meaning behind words. Users can view patterns and moments of peak emotion by subgroup, theme and/or tag; analyse interactive reports; and filter, drag and drop to create showreels for use in presentations.

The new Phebi Co-pilot explores, summarizes and compares speech from interviews, contact centers, and posted on social media web sites, without sending people's voices to third parties. The release also include new options for visualizing and presenting emotion; enhancements to the Studio function for drag-and-drop creation of showreels; simplified DIY administration and survey data collection set up; an all-new, video-rich Knowledge Base; and extended API for the creation of dashboards.

Co-founder and CEO Mike Page (pictured) says the firm first offered genAI capabilities in 2023, and continues, 'We've seen how researchers love the efficiency it provides especially when they are working with large data sets, like those common to qual and CX work. We've also seen that their clients not only want them to apply AI to the words people chose to say, which is what most software offers, but to get even more valuable next-level insights by engaging with the quantified nonconscious emotion Phebi reveals. With this release, we've kept our promise to continue to expand the software's AI capabilities. Now, our customers can easily use generative AI in a secure, privacy-complaint way and to gain insights that tell a more complete, more compelling, more human story.'

The company is on the web at www.phebi.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.