HG Launches 'Revenue Growth Intelligence Fabric'

Santa Barbara, California-based HG Insights has unveiled a solution called HG Revenue Growth Intelligence Fabric, described as a 'unified, comprehensive repository' providing detailed data to optimize go-to-market (GTM) functions across marketing, RevOps and sales.

HG focuses on b2b IT intent, spending and installations, and has previously partnered with LinkedIn to provide prospect identification and targeting. Its Revenue Growth Intelligence (RGI) solutions capture, integrate and process massive, diverse and granular data points across the separate domains of sales, account and competitive intelligence - allowing clients to improve their GTM decisioning and execution.

The new RGI Fabric pulls in and integrates data of different types including technology usage, spend, location, buying center, competition, maturity and intent. This includes both publicly available information - including data on 20 million companies now tracked by HG - and data from 'behind the firewall' in the client's own systems. By applying AI-powered analytics to this, the firm offers major corporate clients a means of identifying market opportunities and targeting customers accordingly using 'deep account-level details'.

RGI Fabric will also provide data for the training of AI-powered HG Insights Co-Pilots which will be available to customers from mid-year.

CEO Rohini Kasturi (pictured) comments, 'The advent of AI, big data and advanced analytics is changing how executives and growth teams operationalize and act on data about markets, trends, technographics, and competitors. HG Insights is capitalizing on our ability to discover, collect, and deliver this high-quality and hard-to-find market data. With the release of RGI Fabric, we believe that we are spearheading the next wave of precision-guided, AI-assisted GTM decision making and execution that will help our customer drive stronger growth.'

The company is on the web at www.hginsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.