LinkedIn Video Ad Metrics Approved by MRC

LinkedIn has won Media Rating Council accreditation for four video ad metrics: gross impressions, net impressions, gross clicks, and net clicks.

The new accreditations are applicable on LinkedIn.com and the LinkedIn mobile app for ads within desktop, mobile web, and mobile in-app for in-feed video ads. LinkedIn has also won continuing accreditation for four display display ad metrics first awarded MRC approval in 2023.

The b2b social media leader says its video watch time is up 36% year-on-year, making it now 'an integral part of how professionals are engaging on the platform.' When running a campaign on LinkedIn, customers can view an MRC-accredited metrics column in Campaign Manager - more details are here.

'We congratulate LinkedIn on receiving MRC accreditation for these video ad metrics' says MRC CEO George Ivie. 'This achievement highlights the company's ongoing dedication to adhering to rigorous industry standard measurement practices for Sponsored Content Ads within Desktop, Mobile Web, and Mobile-In App. It also underscores LinkedIn's commitment to providing advertisers with compliant campaign data.'

Web site: www.mediaratingcouncil.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.