Dig Adds AI Video Interview Feature to Upsiide Platform

Canada-based, tech-enabled consumer researcher Dig Insights has added an AI Video Interview feature in its Upsiide platform. Users can now run machine-moderated video conversations with respondents, with GenAI-assisted real-time analysis.

Upsiide is Dig's proprietary innovation insights platform, and features mobile-first approaches to engaging respondents and researcher-first analysis and dashboard capabilities. Dig has more than 250 staff in offices in Toronto, Chicago and London, and has recently acquired San Francisco-based quallie Ignite 360 and Austin, Texas-based strategy and innovation advisor Ebco Trends.

Dig says the new AI Video Interview feature takes inspiration from social platforms like Instagram and TikTok, generating highlight reels of AI-moderated consumer interviews to make thematic analysis easy. CEO and co-founder Paul Gaudette comments: 'AI has the potential to transform how we uncover consumer insights, and we're thrilled to be at the forefront of that change. Our clients rely on Dig because we're experts at embedding tech and AI-driven efficiencies into every part of our process and reporting. This new feature adds a powerful layer of context, making it easier than ever for our clients to build real, impactful connections with their customers'.

Frank Beirne (pictured), Dig's EVP of Technology, says the new feature 'integrates real consumer voices, adds vital context, and fosters deeper connections with the end consumer'. He adds: 'Leveraging generative AI, this feature seamlessly moderates interviews and creates automated highlight reels, making thematic analysis quick and intuitive'.

Dig works for clients worldwide in sectors including CPG, QSR, retail, technology, financial services and telecoms, and employs more than 250 strategists, researchers and data scientists. Its web site is at www.diginsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.